“25-30% of annual marketing spend is on events”.
An interesting and encouraging percentage, however, the biggest challenge we face as event marketers is measuring the success of our events, and whether that spend is justified. Read the rest of this entry »
Luke Glen, Key Account Lead UK for DoubleDutch, will join us in November to provide insight on how we can use trends provided by attendee data to optimise our events, and we’re in the stunning private dining room at Malmaison’s Chez Mal, not to be missed! Read the rest of this entry »